The UK's first golf lifestyle festival
Presenting the changing face of golf to an evolving audience.
Live golf, music, masterclasses, tech, challenges, food, talks and the UK's first Majors fan zone streaming all the action live from Georgia! A festival for the players, the fans, the tech nerds and the new wave shaping golf's future.
The Venue
Augusta-on-Thames ⛳️
Golfclubber takes over Magazine London, a striking riverside venue five minutes from the O2, with unbroken views across the Thames to Canary Wharf.
Inside, four distinct spaces flow into one another: a soaring glass-fronted arrival hall, a vast blacked-out main space built for staging and brand takeovers, and two mezzanine levels for VIP guests looking down over it all.
Outside, The Yard opens straight onto the riverbank, with food trucks, an outdoor simulator, an outdoor bar, and a giant screen for watching The M*****s as it happens.
The Experience
Golf. Music. Fashion. Culture. All under one roof.
The UK's first dedicated M*****s watch party with five giant screens indoor and outdoor showing the action from Georgia, interactive commentary, and live giveaways. With headline DJs soundtracking the action, it's a golf meets party in one electric fan zone.
Get up close with the game's most exciting voices. From golf celebrities and ex-pros to sports scientists and innovators, our line-up brings you fireside chats, live podcasts, keynotes and masterclasses. Expect insight, entertainment, and stories that connect golf's heritage with its future.
Immerse yourself in the culture shaping golf's future. Next-gen gear and style drops to tech showcases and brand activations! Expect discovery, creativity and the energy of golf's modern movement, come see the future of on-course fashion. Stop by our pro-shop to meet some of the newest brands shaping on course fashion.
Step into the ultimate golf playground. From simulators and putting ranges to interactive golf buggy races to long drive challenges, this is where you test your game and take on your mates. With live leaderboards and beat-the-pro competitions, bring out your competitive streak.
When the entertainment stops the party doesn’t. To round out the day, we’ll have a headline DJ to amplify the festival atmosphere and help you release your inner clubber.
Before You Join the Club…
What can I expect from a golf festival?
A first-of-its-kind in the UK, Golfclubber is a next generation golf festival. Over 5,000 fans will come together for two days of live golf, culture, and community. Watch the Majors live from Georgia in the UK's first golf fan zone, explore performance zones, dive into pro-led content, discover the latest gear, and party with DJs and street food. This is a defining moment for golf in the UK.
Is Golfclubber for me?
If you want to watch the Majors live from Georgia in a buzzing fan zone, perfect your swing in a simulator, hear insights from ex-pros, or get your hands on the newest gear and fashion drops, this is for you. It's been built for social golfers, performance golfers, curious newcomers, families, and anyone who loves the culture around the game.
How will I spend my time at the festival?
Your day can start with cocktails and breakfast while the Majors tees off on giant screens live from Georgia. Then head to the performance zone to take on golf darts or try the latest driver. Drop in on a fireside chat or masterclass, grab food from London's best vendors, and explore the pro shop. As the sun sets, the energy lifts with headline DJs taking over and the party running into the night.
Can I watch the Majors all day?
Absolutely! We're streaming all the Majors action live from Georgia. From the first tee shot to the final putt, Moving Day will play live across multiple giant screens inside and outside the venue. The fan zone will be alive all day long, and VIPs can enjoy premium views and hospitality as the drama unfolds.
Can I bring my clubs?
No golf bags onsite. Everything you'll want to try — from simulators to performance games and pro gear — is provided.
Can I bring my kids?
Saturday is 18+. Sunday is family day, with activities and entertainment curated for all ages.
Why Golfclubber?
Golf has never had a festival like this. We're creating a new clubhouse for a new generation, where golf meets culture, music, and community. It's about celebrating the game in a way that feels social, modern, and inclusive, while giving fans and brands a stage to push golf forward. Golfclubber is here to make golf bigger, bolder, and more connected.
What's Included in Your Ticket
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